Skylark Travel Group, Inc.

1. Information We Collect

We collect information in the following ways.

• Information you provide. When you create an account, enroll in a membership tier, request or make a booking, or contact us, we collect details such as your name, email address, phone number, password, travel preferences, traveler names and dates of travel, hotel loyalty numbers, special requests, and the content of your messages to us.
• Payment information. Card details you enter at checkout are collected by our PCI-compliant payment vault and payment processor on our behalf. Skylark does not store full card numbers on its own systems.
• Information from Google Sign-In. If you choose “Continue with Google,” Google shares your name, email address, and profile photo with us. See Section 3.
• Information collected automatically. When you use the Services we collect device and browser information, IP address, approximate location derived from it, the pages you view, the links you click, referring URLs, and similar usage data through cookies, pixels, and analytics tools. See Section 5.
• Information from partners. Hotel partners and other suppliers send us confirmations, benefit details, and updates about your reservations, and members who refer you may provide your name and email address.

2. How We Use Information

• To provide the Services, including creating and managing your account, processing bookings and payments, administering membership tiers, resort credits, and the referral program, and delivering the benefits you are entitled to.
• To communicate with you about your bookings, membership, and account, and to respond to your requests.
• To send marketing communications about offers, destinations, and features, which you can opt out of at any time.
• To personalize the Services and understand how they are used so that we can improve them.
• To protect the security and integrity of the Services, prevent fraud and abuse, and enforce our Terms.
• To comply with legal obligations and respond to lawful requests.

3. Information from Google Sign-In

When you sign in with Google, we access only your basic profile information: your name, your email address, and your profile photo. We use this information solely to create your Skylark account, sign you in, and contact you about your bookings and membership. We do not use Google user data for advertising, we do not sell it, and we do not share it with third parties except with the service providers that host and operate the Services on our behalf, or as required by law.

Google user data is stored with the same protections as the rest of your account data (see Section 7), is retained for as long as your account is active, and is deleted when your account is deleted or upon your request. Skylark’s use and transfer to any other app of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

4. How We Share Information

We do not sell your personal information. We share it only as follows.

• Hotel partners and suppliers. To fulfil reservations and deliver member benefits, we share your name, contact details, travel preferences, membership status, and booking information with the hotels and other suppliers involved in your trip, as also described in our Terms.
• Service providers. Companies that process payments, host our systems, deliver email and text messages, provide analytics, and support customer service, under agreements that restrict their use of your information to providing those services.
• Travel advisors. Skylark-employed or Skylark-engaged advisors who help plan and manage your travel.
• Sky AI. When you chat with Sky AI, our travel assistant, your messages are sent to our AI provider, Anthropic, so Sky can reply. Please don’t share payment details or other sensitive information in the chat. If you ask to talk to an advisor, we share the conversation with our team so they can follow up.
• Advertising partners. We allow advertising platforms such as Meta and TikTok to collect information through cookies and pixels, which may be treated as “sharing” for cross-context behavioral advertising under California law. See Section 8 for how to opt out.
• Legal and safety. When required by law, subpoena, or legal process, or when we believe disclosure is necessary to protect the rights, property, or safety of Skylark, our users, or others.
• Business transfers. In connection with a merger, acquisition, financing, or sale of assets, subject to the commitments in this Policy.
• With your consent or at your direction.

5. Cookies and Analytics

We and our providers use cookies, pixels, and similar technologies to keep you signed in, remember your preferences, measure how the Services are used (through analytics providers such as PostHog and Google Analytics), and measure the effectiveness of our advertising (through pixels such as the Meta Pixel and the TikTok Pixel). You can control cookies through your browser settings; disabling them may affect parts of the Services. Where required by law we ask for your consent before setting non-essential cookies.

6. Data Retention

We keep personal information for as long as your account is active or as needed to provide the Services, and afterwards for as long as required to meet legal, tax, accounting, and dispute-resolution obligations, which for booking and payment records may be several years. When information is no longer needed we delete it or anonymize it. You may request deletion of your account and personal information at any time by emailing privacy@skylark.com; we will honor the request except where retention is required by law. You can also delete your account yourself at any time under My Account > Manage Account on www.skylark.com, or under Account > Manage Account in the Skylark app; booking and payment records are then kept as described above.

We keep Sky AI chat transcripts for 90 days to review and improve Sky’s answers. We don’t attach your account, email address or IP address to them. Your browser also keeps a copy of your chat until you start a new one.

7. Data Security

We protect personal information with administrative, technical, and physical safeguards, including encryption in transit, tokenization of payment card data, access controls limiting who at Skylark can see your information, and monitoring of our systems. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential. If a breach affecting your personal information occurs, we will notify you and the relevant authorities as required by law.

8. Your Choices and Rights

• Account information. You can review and update your information in your account settings or by contacting us.
• Marketing emails. Use the unsubscribe link in any marketing email or contact us; you will still receive transactional messages about your bookings and account.
• Text messages. Reply STOP to any text message from us to opt out (see Section 9).
• Cookies and advertising. Adjust your browser settings, and use the opt-out tools offered by Meta, TikTok and Google for interest-based advertising.
• European Region residents (GDPR / UK GDPR). If you are in the European Economic Area, the United Kingdom, or Switzerland, Skylark Travel Group, Inc. is the controller of your personal data. We process it on the bases of performance of a contract, compliance with legal obligations, our legitimate interests in operating, improving, and securing the Services, and your consent where required. Your personal data may be transferred to and processed in the United States and other countries; where required we rely on safeguards such as the European Commission’s Standard Contractual Clauses and the UK International Data Transfer Addendum. You have the right to access, correct, erase, or port your personal data, to object to or restrict processing, to withdraw consent, and to lodge a complaint with your local supervisory authority.
• California residents (CCPA / CPRA). You have the right to know what personal information we collect, use, and share; to delete it; to correct it; to limit the use of sensitive personal information; to opt out of the sale or sharing of personal information; and not to be discriminated against for exercising these rights. To submit a request, email privacy@skylark.com with “Privacy Request” in the subject line; we will verify your identity before responding, and you may use an authorized agent.
• To exercise any of these rights, contact privacy@skylark.com.

9. Text Messages (SMS)

If you provide your mobile number and opt in, you consent to receive informational and promotional text messages from Skylark, such as booking confirmations, travel updates, account notifications, and offers, which may be sent using automated technology. Message frequency varies, and message and data rates may apply. Reply STOP to any message to opt out, or contact us using the details in Section 13; you may receive one final message confirming your opt-out. We do not sell or lease your phone number to unaffiliated third parties for their own marketing, and we share it only with the providers that deliver our messages.

10. Children

The Services are intended for adults. We do not knowingly collect personal information from anyone under eighteen (18). If you believe a minor has provided us with personal information, contact us and we will delete it.

11. Third-Party Sites

The Services may link to hotel, supplier, and other third-party websites, whose privacy practices are governed by their own policies. We are not responsible for the content or privacy practices of third-party sites.

12. Changes to This Policy

We may update this Policy from time to time. We will post the revised Policy with a new effective date on this page and, where a change materially affects how we use personal information, including information received from Google, we will notify you by email or through the Services before the change takes effect.

13. Contact Us

Questions and requests about this Policy or your personal information may be sent to privacy@skylark.com, or by mail to Skylark Travel Group, Inc., 666 3rd Ave, 4th Floor, New York, NY 10017.