The Place Firenze

The design world collectively rejoiced when The Place Firenze reopened with a renewed vision inspired by Florence itself — a contemporary interpretation of local heritage, artisan savoir-faire and residential luxury overlooking one of the city’s most iconic piazzas.

A luxe 20-room townhouse on Piazza Santa Maria Novella with deeply personalized service, residential elegance and a true sense of being welcomed into a refined Florentine home. Inspired by the geometric harmony and timeless beauty of Leon Battista Alberti’s façade of the Basilica of Santa Maria Novella, the interiors blend contemporary comfort with local craftsmanship and understated Italian sophistication.

Cramped or impersonal. Though intimate in size, the hotel unfolds around a peaceful internal courtyard and airy open spaces, creating the feeling of an elegant private residence rather than a traditional boutique hotel.

You’re always seeking insider advice, and this stylish gem knows Florence intimately — from beloved artisan workshops and hidden ateliers to authentic trattorias, contemporary galleries and bespoke experiences curated through The Place of Wonders Foundation.

That first aperitivo on the terrace overlooking Piazza Santa Maria Novella as Florence begins to glow golden at sunset.

The Kitchen & The Bar - An all-day dining destination serving exquisitely crafted seasonal dishes rooted in Tuscan tradition, paired with inventive cocktails, Italian wines and warm residential hospitality. The Bar - Organic coffee by day transforms into an intimate cocktail and champagne destination by evening. The Terrace - One of Florence’s most iconic piazza terraces, perfect for breakfast, Italian aperitivo, candlelit dinners and relaxed evenings overlooking Santa Maria Novella, with menus celebrating homemade Tuscan and Italian specialties.